FROM ECO ETHIC TO DISCO DREAM
What could be more emblematic of 70’s spirit than a palette of LAVENDER HUES? Interpreted by Aaron De Mey, the era’s star shade is unveiled in a new light; as FRESH, ethereal and natural as it is INTENSE and resolutely SOPHISTICATED. The DUALITY of our heroines and this pivotal moment in time is reflected by infinite variations of lavender HARMONIES, in both warm and cool tones contrasted with GOLD AND SILVER SHIMMER for a hint of Disco glamour. A palette of tender pinks adds the finishing touch, for Flower Power style… DELICIOUSLY 70’s.
The Star Products
Le French Touch Absolu
In 1953 Lancôme’s “Les Miroirs” was born. A GEM OF A LIPSTICK, crafted from precious metals by artisan jewellers. Today, Lancôme launches the latest French Touch Absolu, a PRECIOUS lipstick that revisits this EMBLEM OF LANCÔME’S HERITAGE, adding a twist of 70’s spirit.
The inspiration: THE ICONIC, MIRRORED DISCO BALL, reinterpreted in a BLEND OF GOLD and SILVER… A metaphor for the MULTI‐FACETED woman Aaron De Mey pays homage to with this season’s collection. LE FRENCH TOUCH ABSOLU is available in three shades inspired by the undisputed queen of flowers: the Rose… Three ECO‐CHIC SHADES, ranging from the most sophisticated raspberry pink to the most delicate petal pink.
- 308 Lily Rose
- 310 Daisy Rose
- 312 Berry Rose
Suggested retail price: Rs 1580
Ombre Absolue Minérale
The quintessence of the 70’s SPIRIT captured in MINERAL eyeshadows, a perfect marriage between GENTLE and LONG‐WEAR shades. Aaron De Mey interprets BLUE LAVENDER in 1 harmony: a cold monochrome lifted by a GOLDEN nuance.
Suggested retail price: Rs 2200
Aaron De Mey predicts this season’s nail look will be DISCO MANICURE; lacquered choreography that delicately tips nails. The LAVENDER shade coats the entire surface of the nail, while the silver tint emphasises tips to dress hands in DISCO style. This season’s IT‐SHADES Lavender and Silver are captured in the new Le Vernis bottle. An ULTRA‐GLOSSY and long‐lasting Lancôme formula.
Suggested retail price: Rs 800
Color Fever Gloss Natural Origin
A revolution: Color Fever Gloss becomes more NATURAL. Lancôme’s laboratories have succeeded in creating a HIGH‐SHINE TEXTURE using 96% natural‐origin ingredients. The true heart of this sumptuous formula is concentrate of SWEET ALMOND OIL, which leaves lips feeling soothed and HYDRATED. They appear PLUMPED, their natural curves more sublime than ever. As for the fragrance… enchanting notes of LAVENDER; all 100% natural, of course. Aaron De Mey has interpreted this formula in THREE DELICIOUSLY 70’S SHADES: allowing the lavender‐lipped DISCO QUEEN to transform effortlessly into a DISCO GLAMOUR, adorned with a nude rose shade.
- 383 Beige Ballerine
- 384 Rose Ballerine
- 385 Lavende Ballerine
Suggested Retail Price: Rs 1250
Ink Art liner
Emblematic of Aaron De Mey’s Lancôme collections, this creamy, CALLIGRAPHIC‐ PRECISION, long‐wear EYE LINER is available in the collection’s signature colour, Lavender blue.
Suggested retail price: Rs 1400
Crayon Khôl Naturel
94% natural‐origin ingredients in a GENTLE pencil? An incredible feat achieved by the new Crayon Khôl Naturel, which also treats the fragile eye area with care. This season Aaron De Mey has created two eye pencil shades: a delicate “ULTRA‐LAVANDE”, and also a pink‐blushed ivory twist on white kohl, to subtly brighten eyes.
La Base Dewy Glow
Aaron De Mey can’t live without this SKINCARE MIST, which he uses to BRIGHTEN and ILLUMINATE the complexion. Formulated using 100% NATURAL‐ORIGIN ingredients (mainly essential oils with antioxidant properties), La Base Dewy Glow can be applied either before or after make‐up. Before he begins work, like a painter preparing his canvas, Aaron De Mey sprays a fine mist over the face to SOFTEN, MOISTURISE and SMOOTH fine lines. To round off, he mists over foundation to enliven make‐up, blur any powdered effects and create a dazzlingly natural glow‐infused look. La Base Dewy Glow can be slipped into your bag to QUENCH skin and REFRESH make‐up at any point in the day. Its uplifting botanical fragrance is perfect to invigorate the senses as well as skin…
NOTE: Information sent by the PR